The race no one saw coming.
MDW crafted an effective digital strategy that helped Jared Moskowitz win a competitive democratic primary, and secure a solid general election victory, in a race that caught many political observers off guard.
A sprint, not a marathon.
When Congressman Ted Deutch announced his intention to not seek re-election, the race was on for Florida's 23rd congressional district, which includes such cities as Fort Lauderdale and Boca Raton.
Complicating matters, Jared's primary opponent was a sitting City Commissioner in the district's largest municipality.
The race was also a sprint, with the announcement from the incumbent coming just a few months prior to qualifying.
Leadership on every screen.
The campaign positioned Jared as a champion for gun safety, having represented Parkland in the Florida Legislature in the wake of the Marjory Stoneman Douglas massacre, and as a critical leader during COVID, having lead the Florida Division of Emergency Management.
We utilized a strategy built around highly-targeted CTV and OTT streaming ads, as well as vertical video designed for Meta and YouTube's mobile environment.
MDW also leveraged our access to best-in-class commercial data to microtarget key voter segments, including Jewish voters, with tailored messaging that drove turnout.
